The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells - Couverture souple

Bly, Robert

 
9780805078046: The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells

Synopsis

The Copywriter's Handbook The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, a... Full description

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