The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics - Couverture rigide

Michael Shermer

 
9780805078329: The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economics

Synopsis

The Mind of the Market Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fittest way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new fiel...

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