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Synopsis
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Anita Elberse, the Lincoln Filene Professor of Business Administration at the Harvard Business School, is one of the youngest female professors to be awarded tenure in the School's history. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune. She is the author of Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. She lives in Boston, Massachusetts.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurHenry Holt & Company
- Date d'édition2013
- ISBN 10 0805094334
- ISBN 13 9780805094336
- ReliureRelié
- Langueanglais
- Nombre de pages320
- Coordonnées du fabricantnon disponible
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Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Edité par
Henry Holt & Company, 2013
ISBN 10 : 0805094334
ISBN 13 : 9780805094336
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.16. N° de réf. du vendeur G0805094334I4N10
Quantité disponible : 2 disponible(s)
Image d'archives
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Edité par
Henry Holt & Company, 2013
ISBN 10 : 0805094334
ISBN 13 : 9780805094336
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.16. N° de réf. du vendeur G0805094334I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Edité par
Henry Holt & Company, 2013
ISBN 10 : 0805094334
ISBN 13 : 9780805094336
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.16. N° de réf. du vendeur G0805094334I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Edité par
Henry Holt & Company, 2013
ISBN 10 : 0805094334
ISBN 13 : 9780805094336
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.16. N° de réf. du vendeur G0805094334I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Edité par
Henry Holt & Company, 2013
ISBN 10 : 0805094334
ISBN 13 : 9780805094336
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.16. N° de réf. du vendeur G0805094334I4N10
Quantité disponible : 1 disponible(s)
Image d'archives
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Edité par
Henry Holt & Company, 2013
ISBN 10 : 0805094334
ISBN 13 : 9780805094336
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.16. N° de réf. du vendeur G0805094334I4N01
Quantité disponible : 1 disponible(s)
Image d'archives
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Edité par
Henry Holt & Company, 2013
ISBN 10 : 0805094334
ISBN 13 : 9780805094336
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.16. N° de réf. du vendeur G0805094334I2N00
Quantité disponible : 1 disponible(s)
Image d'archives
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Edité par
Henry Holt & Company, 2013
ISBN 10 : 0805094334
ISBN 13 : 9780805094336
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.16. N° de réf. du vendeur G0805094334I3N00
Quantité disponible : 2 disponible(s)
Image d'archives
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Edité par
Henry Holt & Company, 2013
ISBN 10 : 0805094334
ISBN 13 : 9780805094336
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.16. N° de réf. du vendeur G0805094334I4N01
Quantité disponible : 1 disponible(s)
Image d'archives
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Edité par
Henry Holt & Company, 2013
ISBN 10 : 0805094334
ISBN 13 : 9780805094336
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.16. N° de réf. du vendeur G0805094334I4N00
Quantité disponible : 2 disponible(s)