Articles liés à Television and Political Advertising

Television and Political Advertising - Couverture rigide

Livre 169 sur 231: Routledge Communication
 
9780805806557: Television and Political Advertising
Couverture rigide
ISBN 10 : 0805806555 ISBN 13 : 9780805806557
Editeur : Routledge, 1991

Synopsis

This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.

This volume, Television and Political Advertising: Psychological Processes, is the first of two, and covers such topics as Models and Theories for Viewing Political Television; Psychological Processing of Issues, Images, and Form; Differential Processing of Positive and Negative Advertising; and The Psychological Contexts of Processing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Frank Biocca

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
1991
Langue
anglais
ISBN 10 
0805806555
ISBN 13 
9780805806557
Reliure
Relié
Nombre de pages
376
Éditeur
Biocca Frank
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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