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Television and Political Advertising: Signs, Codes, and Images (2) - Couverture rigide

Livre 177 sur 231: Routledge Communication
 
9780805806625: Television and Political Advertising: Signs, Codes, and Images (2)
Couverture rigide
ISBN 10 : 0805806628 ISBN 13 : 9780805806625
Editeur : Routledge, 1991

Synopsis

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.

This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Biocca, Frank

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
1991
Langue
anglais
ISBN 10 
0805806628
ISBN 13 
9780805806625
Reliure
Relié
Nombre de pages
280
Éditeur
Biocca Frank
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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