Articles liés à Fund Raising and Public Relations: A Critical Analysis

Fund Raising and Public Relations: A Critical Analysis - Couverture rigide

Livre 219 sur 231: Routledge Communication

Kelly, Kathleen S.

 
9780805809435: Fund Raising and Public Relations: A Critical Analysis
Couverture rigide
ISBN 10 : 0805809430 ISBN 13 : 9780805809435
Editeur : Routledge, 1991

Synopsis

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Kathleen S. Kelly

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
1991
Langue
anglais
ISBN 10 
0805809430
ISBN 13 
9780805809435
Reliure
Relié
Nombre de pages
552
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne