Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical rhetoric by reinterpreting the existing texts into fluid language contexts -- a change that requires relinquishing the formulaic tradition, acquiring an awareness of translation issues, and constructing a classical rhetoric beginning with the Fifth Century B.C. She continues with a discussion of the adaptability of this material to new language situations, including political, cultural, and linguistic change, providing it with much of its power as well as its longevity. The book concludes that classical rhetoric can readily address any situation since it focuses not only on critical stances toward discourse that already exists, but also presents elaborate theories for the production of new discourse.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Kathleen E. Welch
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. SIGNED BY THE AUTHOR. First Edition [1990; First Printing indicated by a complete numerical sequence. Very Near Fine in Wraps: shows only the most minute indications of use: just a hint of rubbing to the panels; the binding leans ever so slightly off square, but remains perfeclty secure; the text is clean. Free of creases to the panels. Free of creases to the backstrip. Free of creased or dog-eared pages in the text. Free of underlining, hi-lighting, notations, or marginalia. Free of any ownership names, dates, addresses, notations, inscriptions, stamps, plates, or labels. A handsome, nearly-new copy, structurally sound and tightly bound, showing very mild wear and a minor, unobtrusive flaw. Very close to "As New". NOT a Remainder, Book-Club, or Ex-Library. 8vo. (9 x 6 x 0.5 inches). viii, 186 pages. Language: English. Weight: 11.8 ounces. Academic Press Paperback. SIGNED BY THE AUTHOR. First Edition [1990; First Printing indicated by a complete numerical sequence. N° de réf. du vendeur 56603
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