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9780805812183: Human Communication Theory and Research: Concepts, Contexts, and Challenges

Synopsis

This textbook introduces students to the growing body of theory and research regarding communication. Beginning with an orientation to communication theory and research, it explains why people generate theories and conduct research. The authors acknowledge that although the contributions of researchers from psychology, political science, and sociology are important, the most significant development in recent decades is the emergence of communication as a research discipline.

The text attempts to convince students that they are "communication theorists" who benefit from increased insights, theory, and awareness of research findings. Covering information and persuasion as well as discussing theories of language and meaning, the text provides theory and research relevant to interpersonal, organizational, and mass mediated contexts. Central themes feature the importance of uncertainty reduction, social influence, and self-competence.

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Présentation de l'éditeur

This textbook introduces students to the growing body of theory and research regarding communication. Beginning with an orientation to communication theory and research, it explains why people generate theories and conduct research. The authors acknowledge that although the contributions of researchers from psychology, political science, and sociology are important, the most significant development in recent decades is the emergence of communication as a research discipline.

The text attempts to convince students that they are "communication theorists" who benefit from increased insights, theory, and awareness of research findings. Covering information and persuasion as well as discussing theories of language and meaning, the text provides theory and research relevant to interpersonal, organizational, and mass mediated contexts. Central themes feature the importance of uncertainty reduction, social influence, and self-competence.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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9780805801644: Human Communication Theory and Research: Concepts, Contexts, and Challenges

Edition présentée

ISBN 10 :  0805801642 ISBN 13 :  9780805801644
Editeur : Lawrence Erlbaum Associates Inc, 1992
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Robert L. Heath; Jennings Bryant
Edité par Routledge, 1992
ISBN 10 : 0805812180 ISBN 13 : 9780805812183
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.36. N° de réf. du vendeur G0805812180I4N00

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Heath, Robert L.; Bryant, Jennings
Edité par Routledge, 1992
ISBN 10 : 0805812180 ISBN 13 : 9780805812183
Ancien ou d'occasion Couverture souple

Vendeur : Wonder Book, Frederick, MD, Etats-Unis

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Etat : Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. N° de réf. du vendeur V03Q-00459

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Heath, Robert L.
Edité par Routledge, 1992
ISBN 10 : 0805812180 ISBN 13 : 9780805812183
Ancien ou d'occasion Couverture souple

Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni

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Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. N° de réf. du vendeur wbs1268798043

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