Media Economics: Theory and Practice - Couverture souple

 
9780805813074: Media Economics: Theory and Practice
Couverture souple
ISBN 10 : 0805813071 ISBN 13 : 9780805813074
Editeur : Lawrence Erlbaum Associates Inc, 1993

Synopsis

With the rapid change in the structure and value of media industries in recent years, understanding the mechanics of such change is crucial to provide insight into the processes reproducing contemporary trends in media economics, rather than simply documenting historical patterns. Editors Alison Alexander, James Owers, and Rodney Carveth have included contributions here that address the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environments, in addition to examining economic practice within specific media industries. The text concludes with a review of changes in international economic practices and in the economics of online media, and considers how the changing technologies will be a factor in economic successes. Essential for study at all levels, Media Economics: Theory and Practice is at the forefront of contemporary media economic theory and practice.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

With the rapid change in the structure and value of media industries in recent years, understanding the mechanics of such change is crucial to provide insight into the processes reproducing contemporary trends in media economics, rather than simply documenting historical patterns. Editors Alison Alexander, James Owers, and Rodney Carveth have included contributions here that address the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environments, in addition to examining economic practice within specific media industries. The text concludes with a review of changes in international economic practices and in the economics of online media, and considers how the changing technologies will be a factor in economic successes. Essential for study at all levels, Media Economics: Theory and Practice is at the forefront of contemporary media economic theory and practice.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lawrence Erlbaum Associates Inc
Date d'édition
1993
Langue
anglais
ISBN 10 
0805813071
ISBN 13 
9780805813074
Reliure
Broché
Nombre de pages
408
Éditeur
Alexander Alison, Owers James, Carveth Rodney A.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780805804348: Media Economics: Theory and Practice

Edition présentée

ISBN 10 :  080580434X ISBN 13 :  9780805804348
Editeur : Lawrence Erlbaum Associates Inc, 1993
Couverture rigide