Global and Multinational Advertising - Couverture souple

Couverture souple

ISBN 10 : 0805813950 ISBN 13 : 9780805813951

Editeur : Psychology Press, 1994

Synopsis

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

A propos du livre

À propos de l'auteur

Englis, Basil G.

Détails de l'édition

• Éditeur: Psychology Press
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 0805813950
• ISBN 13: 9780805813951
• Reliure: Broché
• Nombre de pages: 278
• Éditeur: Englis Basil G.
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne