Articles liés à Images of Nations and International Public Relations

Images of Nations and International Public Relations - Couverture rigide

Livre 200 sur 231: Routledge Communication

Kunczik, Michael

 
9780805817133: Images of Nations and International Public Relations
Couverture rigide
ISBN 10 : 0805817131 ISBN 13 : 9780805817133
Editeur : Routledge, 1996

Synopsis

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Lawrence Erlbaum

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
1996
Langue
anglais
ISBN 10 
0805817131
ISBN 13 
9780805817133
Reliure
Relié
Nombre de pages
346
Coordonnées du fabricant
non disponible
Personne responsable
non disponible