Articles liés à Images of Nations and International Public Relations

Images of Nations and International Public Relations - Couverture souple

Livre 200 sur 231: Routledge Communication

Kunczik, Michael

 
9780805817140: Images of Nations and International Public Relations
Couverture souple
ISBN 10 : 080581714X ISBN 13 : 9780805817140
Editeur : Routledge, 1996

Synopsis

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Lawrence Erlbaum

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
1996
Langue
anglais
ISBN 10 
080581714X
ISBN 13 
9780805817140
Reliure
Broché
Nombre de pages
346
Coordonnées du fabricant
non disponible
Personne responsable
non disponible