Understanding Consumer Decision Making: A Means-End Approach to Marketing and Advertising Strategy - Couverture rigide

9780805817300: Understanding Consumer Decision Making: A Means-End Approach to Marketing and Advertising Strategy

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ISBN 10 : 0805817301 ISBN 13 : 9780805817300

Editeur : Psychology Press, 2001

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This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l'auteur

Reynolds, Thomas J.; Olson, Jerry C.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Psychology Press
Date d'�dition: 2001
Langue: anglais
ISBN 10: 0805817301
ISBN 13: 9780805817300
Reliure: Reli�
Nombre de pages: 466
�diteur: Reynolds Thomas J., Olson Jerry C.
Coordonn�es du fabricant: non disponible
Personne responsable: GPSR Kontakt
gpsr@libri.de

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Reynolds, Thomas J.; Olson, Jerry C.

Edit� par Psychology Press (edition 1), 2001

ISBN 10 : 0805817301 ISBN 13 : 9780805817300

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Vendeur : BooksRun, Philadelphia, PA, Etats-Unis

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Hardcover. Etat : Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N� de r�f. du vendeur 0805817301-8-1

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Langford, Michele

Edit� par Psychology Press, 2001

ISBN 10 : 0805817301 ISBN 13 : 9780805817300

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Hardcover. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N� de r�f. du vendeur G0805817301I5N00

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Langford, Michele

Edit� par Psychology Press, 2001

ISBN 10 : 0805817301 ISBN 13 : 9780805817300

Ancien ou d'occasion Couverture rigide

Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N� de r�f. du vendeur G0805817301I4N00

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Langford, Michele

Edit� par Psychology Press, 2001

ISBN 10 : 0805817301 ISBN 13 : 9780805817300

Ancien ou d'occasion Couverture rigide

Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N� de r�f. du vendeur G0805817301I4N00

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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

Thomas J. Reynolds; Jerry C. Olson

Edit� par Lawrence Erlbaum Associates, 2001

ISBN 10 : 0805817301 ISBN 13 : 9780805817300

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Vendeur : killarneybooks, Inagh, CLARE, Irlande

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Hardcover. Etat : Near Fine. 1st Edition. Oversized hardcover, xvii + 447 pages, NOT ex-library. Weight 940g. Book is clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Minor handling wear. Issued without a dust jacket. -- An exploration of consumer behaviour through the lens of the means-end approach. This book provides valuable insights into how consumers make decisions by connecting product attributes with personal values and benefits. The means-end approach offers a structured framework for understanding these connections and helps marketers create strategies that resonate with consumers' deeper motivations. With contributions from experts in the field, the book covers various aspects of consumer decision-making processes, including the importance of values in consumption, hierarchical decision models, and the integration of this approach into marketing and advertising strategies. It also discusses how this framework can be used to develop more effective advertising messages and market positioning, making it a crucial resource for marketing professionals, advertisers, and business strategists. By focusing on the psychological underpinnings of consumer choices, this volume sheds light on the implicit reasons why people choose specific products and brands. It offers tools for improving communication and understanding consumer values, thus helping brands better align their products with customer needs. N� de r�f. du vendeur 010628

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Understanding Consumer Making

Edit� par Psychology Press, 2001

ISBN 10 : 0805817301 ISBN 13 : 9780805817300

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Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis

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Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N� de r�f. du vendeur ABBB-110692

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Understanding Consumer Making

Thomas J. Reynolds and Jerry C. Olson,

Edit� par Psychology Press, 2001

ISBN 10 : 0805817301 ISBN 13 : 9780805817300

Neuf Couverture rigide

Vendeur : Basi6 International, Irving, TX, Etats-Unis

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Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N� de r�f. du vendeur ABEOCT25-119972

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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Reynolds, Thomas J. [Editor]; Olson, Jerry C. [Editor];

Edit� par Psychology Press, 2001

ISBN 10 : 0805817301 ISBN 13 : 9780805817300

Neuf Couverture rigide

Vendeur : BennettBooksLtd, Los Angeles, CA, Etats-Unis

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hardcover. Etat : New. In shrink wrap. Looks like an interesting title! N� de r�f. du vendeur Q-0805817301

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