Articles liés à Understanding Consumer Decision Making: A Means-End...
Understanding Consumer Decision Making: A Means-End Approach to Marketing and Advertising Strategy - Couverture rigide
Synopsis
Book by None
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach.
This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPsychology Press
- Date d'édition2001
- ISBN 10 0805817301
- ISBN 13 9780805817300
- ReliureRelié
- Langueanglais
- Nombre de pages466
- ÉditeurReynolds Thomas J., Olson Jerry C.
Acheter neuf
Afficher cet article
EUR 82,64
Gratuit expédition vers Etats-Unis
Destinations, frais et délais
Résultats de recherche pour Understanding Consumer Decision Making: A Means-End...
Image d'archives
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Edité par
Psychology Press, 2001
ISBN 10 : 0805817301
ISBN 13 : 9780805817300
Ancien ou d'occasion
Couverture rigide
Vendeur : KuleliBooks, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. The book may have minor cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, minor sunburn, minor water damage, minor bent). The book may have some highlights/notes/underlined pages - Accessories such as CD, codes, toys, may not be included - Safe and Secure Mailer - No Hassle Return. N° de réf. du vendeur 521RNJ000YFT
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Edité par
Taylor & Francis Group, 2001
ISBN 10 : 0805817301
ISBN 13 : 9780805817300
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 1st Edition. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 50883106-6
Quantité disponible : 1 disponible(s)
Image d'archives
Contours of the Fantastic: Selected Essays from the Eighth International Conference on the Fantastic in the Arts (Contributions to the Study of Science Fiction and Fantasy)
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00063556923
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
Edité par
Lawrence Erlbaum Associates, 2001
ISBN 10 : 0805817301
ISBN 13 : 9780805817300
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : killarneybooks, Inagh, CLARE, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Near Fine. 1st Edition. Oversized hardcover, xvii + 447 pages, NOT ex-library. Weight 940g. Book is clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Minor handling wear. Issued without a dust jacket. -- An exploration of consumer behaviour through the lens of the means-end approach. This book provides valuable insights into how consumers make decisions by connecting product attributes with personal values and benefits. The means-end approach offers a structured framework for understanding these connections and helps marketers create strategies that resonate with consumers' deeper motivations. With contributions from experts in the field, the book covers various aspects of consumer decision-making processes, including the importance of values in consumption, hierarchical decision models, and the integration of this approach into marketing and advertising strategies. It also discusses how this framework can be used to develop more effective advertising messages and market positioning, making it a crucial resource for marketing professionals, advertisers, and business strategists. By focusing on the psychological underpinnings of consumer choices, this volume sheds light on the implicit reasons why people choose specific products and brands. It offers tools for improving communication and understanding consumer values, thus helping brands better align their products with customer needs. N° de réf. du vendeur 010628
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Consumer Making
Edité par
Psychology Press, 2001
ISBN 10 : 0805817301
ISBN 13 : 9780805817300
Neuf
Couverture rigide
Vendeur : Basi6 International, Irving, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEJUNE24-127189
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Consumer Making
Edité par
Psychology Press, 2001
ISBN 10 : 0805817301
ISBN 13 : 9780805817300
Neuf
Couverture rigide
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-136549
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Edité par
Psychology Press, 2001
ISBN 10 : 0805817301
ISBN 13 : 9780805817300
Neuf
Couverture rigide
Vendeur : BennettBooksLtd, North Las Vegas, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : New. In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-0805817301
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Consumer Decision Making
Edité par
Taylor & Francis Group, 2001
ISBN 10 : 0805817301
ISBN 13 : 9780805817300
Neuf
Couverture rigide
Vendeur : Books Puddle, New York, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. pp. 466. N° de réf. du vendeur 26342397
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Consumer Decision Making
Edité par
Taylor & Francis Group, 2001
ISBN 10 : 0805817301
ISBN 13 : 9780805817300
Neuf
Couverture rigide
Vendeur : Majestic Books, Hounslow, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. pp. 466 This item is printed on demand. N° de réf. du vendeur 7505570
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Consumer Decision Making
Edité par
Taylor & Francis Group, 2001
ISBN 10 : 0805817301
ISBN 13 : 9780805817300
Neuf
Couverture rigide
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. pp. 466. N° de réf. du vendeur 18342391
Quantité disponible : 1 disponible(s)