Media Management Review - Couverture rigide

Couverture rigide

ISBN 10 : 0805817875 ISBN 13 : 9780805817874

Editeur : Routledge, 1997

Synopsis

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.

A propos du livre

À propos de l'auteur

Charles Warner

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0805817875
• ISBN 13: 9780805817874
• Reliure: Relié
• Nombre de pages: 208
• Éditeur: Warner Charles
• Coordonnées du fabricant: Routledge; https://www.routledge-ny.com/; ; Stockst?dter Str. 20; Gro?ostheim; Bayern; Allemagne