Media Economics: Theory and Practice - Couverture souple

Couverture souple

ISBN 10 : 0805818421 ISBN 13 : 9780805818420

Editeur : Lawrence Erlbaum Associates Inc, 1998

Synopsis

The importance of media economics became apparent in the massive business reorganizations of the 1980s and the 1990s. Due to regulatory, technological, and financial changes, media became the target of takeovers, breakups, mergers, and acquisitions. Media economics became much more than understanding cash flow within a single business organization.

This book is designed to focus on the principles of economics in the business sector and to apply them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value. The first part of this book focuses on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. The second part examines economic practice within specific media industries.

A propos du livre

Présentation de l'éditeur

The importance of media economics became apparent in the massive business reorganizations of the 1980s and the 1990s. Due to regulatory, technological, and financial changes, media became the target of takeovers, breakups, mergers, and acquisitions. Media economics became much more than understanding cash flow within a single business organization. 

 This book is designed to focus on the principles of economics in the business sector and to apply them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value. The first part of this book focuses on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. The second part examines economic practice within specific media industries.

Détails de l'édition

• Éditeur: Lawrence Erlbaum Associates Inc
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0805818421
• ISBN 13: 9780805818420
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 320
• Éditeur: Alexander Alison, Owers James, Carveth Rodney A.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible