Analyzing Media Messages: Using Quantitative Content Analysis in Research - Couverture souple

Riffe, Daniel; Lacy, Stephen; Fico, Frederick G.

 
9780805820195: Analyzing Media Messages: Using Quantitative Content Analysis in Research
Couverture souple
ISBN 10 : 0805820191 ISBN 13 : 9780805820195
Editeur : Lawrence Erlbaum Associates Inc, 1998

Synopsis

This is the first complete text on quantitative content analysis since Krippendorf's Content Analysis (1981). Analyzing Media Messages incorporates content analysis research since 1981, including a series of sampling studies conducted by the authors. As it has evolved, the field of communication research has seen a variety of theoretical perspectives that influence how scholars define research questions and the methods they use to answer those questions. The focus of their research has often been communication content. Scholars have examined content because it is often assumed to be the cause of particular effects, and because it reflects the antecedent context or process of its production. Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources, as is shown in examples throughout this book.

Rich with examples of recent and classic applications, this volume is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. It explains solutions to practical problems confronted by the content analysts, and also examines the role of computers in content analysis. The text is written so that students can readily understand and apply this method.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This is the first complete text on quantitative content analysis since Krippendorf's Content Analysis (1981). Analyzing Media Messages incorporates content analysis research since 1981, including a series of sampling studies conducted by the authors. As it has evolved, the field of communication research has seen a variety of theoretical perspectives that influence how scholars define research questions and the methods they use to answer those questions. The focus of their research has often been communication content. Scholars have examined content because it is often assumed to be the cause of particular effects, and because it reflects the antecedent context or process of its production. Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources, as is shown in examples throughout this book.

Rich with examples of recent and classic applications, this volume is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. It explains solutions to practical problems confronted by the content analysts, and also examines the role of computers in content analysis. The text is written so that students can readily understand and apply this method.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lawrence Erlbaum Associates Inc
Date d'édition
1998
Langue
anglais
ISBN 10 
0805820191
ISBN 13 
9780805820195
Reliure
Broché
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780805852981: Analyzing Media Messages: Using Quantitative Content Analysis In Research

Edition présentée

ISBN 10 :  0805852980 ISBN 13 :  9780805852981
Editeur : Lawrence Erlbaum Associates Inc, 2005
Couverture souple