This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation.
The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
EUR 3,58
Vers Etats-Unis
Frais de port :
EUR 3,58
Vers Etats-Unis
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
Hardcover. Etat : New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 000574109N
Quantité disponible : 1 disponible(s)
Vendeur : Research Ink, Takoma Park, MD, Etats-Unis
Hardback. Etat : As new. xv + 208 pp. book. N° de réf. du vendeur 35959 B013
Quantité disponible : 1 disponible(s)
Vendeur : Chiron Media, Wallingford, Royaume-Uni
Hardcover. Etat : New. N° de réf. du vendeur 6666-TNFPD-9780805820249
Quantité disponible : 5 disponible(s)
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Hardback. Etat : New. New copy - Usually dispatched within 4 working days. N° de réf. du vendeur B9780805820249
Quantité disponible : 1 disponible(s)
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Hardcover. Etat : Brand New. 1st edition. 208 pages. 9.50x6.50x0.75 inches. In Stock. N° de réf. du vendeur __0805820248
Quantité disponible : 1 disponible(s)
Vendeur : moluna, Greven, Allemagne
Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Edited by Christopher H. Sterling The George Washington University James K. Bracken The Ohio State University and Susan M.Hiu National Association of Broadcasters With contributions from: Louise Benjamin, Pamela Czapla, Harry Sova, and Frances G. Wilhoit. N° de réf. du vendeur 595018656
Quantité disponible : Plus de 20 disponibles