Ratings Analysis: The Theory and Practice of Audience Research - Couverture souple

Webster, James G.; Phalen, Patricia F.; Webster, James; Lichty, Lawrence W.

 
9780805830996: Ratings Analysis: The Theory and Practice of Audience Research
Couverture souple
ISBN 10 : 0805830995 ISBN 13 : 9780805830996
Editeur : Lawrence Erlbaum Associates Inc, 2000

Synopsis

This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasting, to cable, to the World Wide Web. Reflecting a highly practical orientation, Ratings Analysis focuses on the types of data media professionals encounter in their day-to-day work. Readers are introduced to the various applications of audience research in advertising, programming, financial analysis, and social policy. The text also covers the growth of the audience measurement business, and how audience ratings information currently is created and packaged, concluding with a discussion of how media audiences take shape and the analytical techniques commonly used to study them.

Key features of the second edition include:
* An overview of the major types of audience research,
* Current examples of the most common audience research reports,
* A complete glossary of audience research terms, and
* A listing of the major suppliers of syndicated audience research.

Appropriate for advanced courses in audience research, media research, and programming, this second edition provides a thorough and up-to-date presentation of the ratings industry and the analysis process.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasting, to cable, to the World Wide Web. Reflecting a highly practical orientation, Ratings Analysis focuses on the types of data media professionals encounter in their day-to-day work. Readers are introduced to the various applications of audience research in advertising, programming, financial analysis, and social policy. The text also covers the growth of the audience measurement business, and how audience ratings information currently is created and packaged, concluding with a discussion of how media audiences take shape and the analytical techniques commonly used to study them.

Key features of the second edition include:
* An overview of the major types of audience research,
* Current examples of the most common audience research reports,
* A complete glossary of audience research terms, and
* A listing of the major suppliers of syndicated audience research.

Appropriate for advanced courses in audience research, media research, and programming, this second edition provides a thorough and up-to-date presentation of the ratings industry and the analysis process.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lawrence Erlbaum Associates Inc
Date d'édition
2000
Langue
anglais
ISBN 10 
0805830995
ISBN 13 
9780805830996
Reliure
Broché
Numéro d'édition
2
Nombre de pages
304
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780805854107: Ratings Analysis

Edition présentée

ISBN 10 :  080585410X ISBN 13 :  9780805854107
Editeur : Lawrence Erlbaum Associates Inc, 2005
Couverture souple