Strategic Public Relations Management: Planning and Managing Effective Communication Programs - Couverture souple

Austin, Erica Weintraub; Pinkleton, Bruce E; Pinkleton, Bruce E.

 
9780805831603: Strategic Public Relations Management: Planning and Managing Effective Communication Programs
Couverture souple
ISBN 10 : 0805831606 ISBN 13 : 9780805831603
Editeur : Lawrence Erlbaum Associates Inc, 2000

Synopsis

This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools needed for developing and presenting comprehensive, effective, and accountable plans. Employing clear, straightforward language, they cover techniques for planning and research, as well as the effective application of communication theory. Key features of the volume include the synthesis of knowledge in public relations and communication, covering the critical areas needed for a strategic approach to public relations, and ample real-world examples, providing concrete applications of principles and theories.


With its practical and accessible approach, Strategic Public Relations Management will serve well as a text for public relations management and communication campaigns courses, and is essential as a reference for professional practice.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools needed for developing and presenting comprehensive, effective, and accountable plans. Employing clear, straightforward language, they cover techniques for planning and research, as well as the effective application of communication theory. Key features of the volume include the synthesis of knowledge in public relations and communication, covering the critical areas needed for a strategic approach to public relations, and ample real-world examples, providing concrete applications of principles and theories.

With its practical and accessible approach, Strategic Public Relations Management will serve well as a text for public relations management and communication campaigns courses, and is essential as a reference for professional practice.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lawrence Erlbaum Associates Inc
Date d'édition
2000
Langue
anglais
ISBN 10 
0805831606
ISBN 13 
9780805831603
Reliure
Broché
Nombre de pages
416
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780805831597: Strategic Public Relations Management: Planning and Managing Effective Communication Programs

Edition présentée

ISBN 10 :  0805831592 ISBN 13 :  9780805831597
Editeur : Lawrence Erlbaum Associates Inc, 2000
Couverture rigide