Entertainment-Education: A Communication Strategy for Social Change - Couverture rigide

Livre 78 sur 231: Routledge Communication

Singhal, Arvind; Rogers, Everett

 
9780805832358: Entertainment-Education: A Communication Strategy for Social Change
Couverture rigide
ISBN 10 : 0805832351 ISBN 13 : 9780805832358
Editeur : Routledge, 1999

Synopsis

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
1999
Langue
anglais
ISBN 10 
0805832351
ISBN 13 
9780805832358
Reliure
Relié
Nombre de pages
280
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780805833508: Entertainment-Education

Edition présentée

ISBN 10 :  0805833501 ISBN 13 :  9780805833508
Editeur : Routledge, 1999
Couverture souple