Tailoring Health Messages - Couverture souple

Kreuter, Matthew

Couverture souple

ISBN 10 : 0805833870 ISBN 13 : 9780805833874

Editeur : Routledge, 1999

Synopsis

Tailoring Health Messages Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practioners and students of health communication, health psychology, behavioural medicine, public health and related areas. Full description

A propos du livre

Présentation de l'éditeur :

Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns.

In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.

À propos de cette édition

• Éditeur: Routledge
• Date d'édition: 1999
• ISBN 10: 0805833870
• ISBN 13: 9780805833874
• Reliure: Broché
• Nombre de pages: 284