Public Relations As Relationship Management - Couverture souple

 
9780805841039: Public Relations As Relationship Management
Couverture souple
ISBN 10 : 0805841032 ISBN 13 : 9780805841039
Editeur : Lawrence Erlbaum Associates Inc, 2001

Synopsis

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lawrence Erlbaum Associates Inc
Date d'édition
2001
Langue
anglais
ISBN 10 
0805841032
ISBN 13 
9780805841039
Reliure
Broché
Nombre de pages
280
Éditeur
Ledingham John A., Bruning Stephen D.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780805830507: Public Relations As Relationship Management: A Relational Approach to the Study and Practice of Public Relations

Edition présentée

ISBN 10 :  0805830502 ISBN 13 :  9780805830507
Editeur : Lawrence Erlbaum Associates Inc, 2000
Couverture rigide