Making Media Content: The Influence Of Constituency Groups On Mass Media - Couverture rigide

Fortunato, John A.

Couverture rigide

ISBN 10 : 0805847480 ISBN 13 : 9780805847482

Editeur : Routledge, 2005

Synopsis

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

A propos du livre

À propos de l'auteur

John A. Fortunato

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0805847480
• ISBN 13: 9780805847482
• Reliure: Relié
• Nombre de pages: 496
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible