Communication Research Measures II: A Sourcebook - Couverture rigide

Rubin, Rebecca B.; Rubin, Alan M; Graham, Elizabeth E.; Perse, Elizabeth M.; Seibold, David

 
9780805851328: Communication Research Measures II: A Sourcebook
Couverture rigide
ISBN 10 : 0805851321 ISBN 13 : 9780805851328
Editeur : Routledge, 2009

Synopsis

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research.

The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables.

Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Rebecca B. Rubin, Alan M Rubin, Elizabeth E. Graham, Elizabeth M. Perse, David Seibold

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2009
Langue
anglais
ISBN 10 
0805851321
ISBN 13 
9780805851328
Reliure
Relié
Numéro d'édition
1
Nombre de pages
526
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780805851335: Communication Research Measures II

Edition présentée

ISBN 10 :  080585133X ISBN 13 :  9780805851335
Editeur : Routledge, 2009
Couverture souple