Analyzing Media Messages: Using Quantitative Content Analysis In Research - Couverture souple

Riffe, Daniel; Lacy, Stephen; Fico, Frederick

 
9780805852981: Analyzing Media Messages: Using Quantitative Content Analysis In Research
Couverture souple
ISBN 10 : 0805852980 ISBN 13 : 9780805852981
Editeur : Lawrence Erlbaum Associates Inc, 2005

Synopsis

Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike.

Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike.

Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lawrence Erlbaum Associates Inc
Date d'édition
2005
Langue
anglais
ISBN 10 
0805852980
ISBN 13 
9780805852981
Reliure
Broché
Numéro d'édition
2
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780805820195: Analyzing Media Messages: Using Quantitative Content Analysis in Research

Edition présentée

ISBN 10 :  0805820191 ISBN 13 :  9780805820195
Editeur : Lawrence Erlbaum Associates Inc, 1998
Couverture souple