Articles liés à Ratings Analysis
Synopsis
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume:
*illustrates applications of audience research in advertising, programming, financial analysis, and social policy;
*describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and
*discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data.
Appropriate for all readers needing an in-depth understanding of audience research, including people working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics, critics, policy-makers, and students of mass media.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information, from broadcasting to cable to the World Wide Web. In its third edition, this essential volume:
*illustrates applications of audience research in advertising, programming, financial analysis, and social policy;
*describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and
*discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data.
Appropriate for all readers needing an in-depth understanding of audience research, including people working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics, critics, policy-makers, and students of mass media.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Ratings Analysis: Theory and Practice (Routledge Communication Series)
Edité par
Lawrence Erlbaum Associates, 2006
ISBN 10 : 080585410X
ISBN 13 : 9780805854107
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780805854107. N° de réf. du vendeur 9636491
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Ratings Analysis : The Theory and Practice of Audience Research
Edité par
Taylor & Francis Group, 2005
ISBN 10 : 080585410X
ISBN 13 : 9780805854107
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. 3 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP88260487
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Ratings Analysis : The Theory and Practice of Audience Research
Edité par
Taylor & Francis Group, 2005
ISBN 10 : 080585410X
ISBN 13 : 9780805854107
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 3 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 4532031-6
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LEA's Communication Series: Ratings Analysis: The Theory and Practice of Audience Research
Edité par
Lawrence Erlbaum Associates, 2006
ISBN 10 : 080585410X
ISBN 13 : 9780805854107
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780805854107. N° de réf. du vendeur 9899544
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Ratings Analysis: The Theory and Practice of Audience Research (3rd Edn) (LEA Communication Series)
Edité par
Lawrence Erlbaum Associates, 2006
ISBN 10 : 080585410X
ISBN 13 : 9780805854107
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780805854107. N° de réf. du vendeur 4314671
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Ratings Analysis: Theory and Practice (3rd Edn) (LEA Communication Series)
Edité par
Lawrence Erlbaum Associates, 2005
ISBN 10 : 080585410X
ISBN 13 : 9780805854107
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780805854107. N° de réf. du vendeur 4314670
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Ratings Analysis
Edité par
ERL Baum, USA, 2006
ISBN 10 : 080585410X
ISBN 13 : 9780805854107
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Softcover
Vendeur : a2zbooks, Burgin, KY, Etats-Unis
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Softcover. Etat : Very Good. Third Edition. Text appears to be clean. Cover has some wear and corner bumps. Spine is in very good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 080585410X. ISBN/EAN: 9780805854107. Pictures of this item not already displayed here available upon request. Inventory No: 1561047724. N° de réf. du vendeur 1561047724
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Ratings Analysis: Theory and Practice (Routledge Communication Series)
Vendeur : The Book Spot, Sioux Falls, MN, Etats-Unis
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Paperback. Etat : New. N° de réf. du vendeur Abebooks564595
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