Handbook of Consumer Psychology - Couverture rigide

Couverture rigide

ISBN 10 : 080585603X ISBN 13 : 9780805856033

Editeur : Routledge, 2008

Synopsis

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.

The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

A propos du livre

À propos de l?auteur

Curtis Haugtvedt is Professor at Ohio State University, USA. Paul Herr is Professor at Virginia Polytechnic Institute, USA. Frank Kardes is Professor at University of Cincinatti, USA.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 080585603X
• ISBN 13: 9780805856033
• Reliure: Relié
• Nombre de pages: 1296
• Éditeur: Haugtvedt Curtis P., Herr Paul M., Kardes Frank R.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible