Webcasting Worldwide: Business Models of an Emerging Global Medium - Couverture souple

Livre 2 sur 5: Media Management and Economics Series
 
9780805859164: Webcasting Worldwide: Business Models of an Emerging Global Medium
Couverture souple
ISBN 10 : 0805859160 ISBN 13 : 9780805859164
Editeur : Routledge, 2006

Synopsis

Webcasting Worldwide tackles one of the most timely topics in mass communication today--the delivery of audio and video content via the Web, or webcasting--employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world's most developed broadband markets. With webcasting in its early development, the approaches discussed in this volume set the standards for the webcasting industry.

Representing the major broadband markets in the world, this text is an authoritative and valuable reference for both researchers and practitioners. The chapters relate the business practices of webcasting to the media market environment and established media industries, such as television and radio, as well as government and non-profit organizations. A CD-ROM accompanies the book, offering PowerPoint charts for use in training, education, and research, along with tables, graphs, screenshots, and hyperlinks.

Webcasting Worldwide is essential reading for academic researchers and media industry practitioners, and the volume will be a useful text in advanced courses addressing media technology, media management, and international communication.

For updates about the book chapters and latest commentaries on topics related to webcasting business models, please visit the Webcasting Business Models Blog at http: //webcastingworldwide.blogspot.com

Winner of The Association for Education in Journalism and Mass Communication Picard Award for Media Management and Economics 2007.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Louisa S. Ha (Edited by) ,  Richard J. Ganahl (Edited by

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2006
Langue
anglais
ISBN 10 
0805859160
ISBN 13 
9780805859164
Reliure
Broché
Nombre de pages
432
Éditeur
Ha Louisa S., Ganahl Richard J.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780805859157: Webcasting Worldwide: Business Models of an Emerging Global Medium

Edition présentée

ISBN 10 :  0805859152 ISBN 13 :  9780805859157
Editeur : Routledge, 2006
Couverture rigide