This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Heath, Robert L.; Toth, Elizabeth L.; Waymer, Damion
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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