The Zen of Hype: An Insider's Guide to the Publicity Game - Couverture souple

Pinskey, Raleigh

Couverture souple

ISBN 10 : 0806512393 ISBN 13 : 9780806512396

Editeur : Citadel Pr, 1991

Synopsis

All businesses and organizations, large or small, need positive public attention to achieve success. When it's time to publicize yourself or your business, follow the path of the publicity and public relations professionals. Enter The Zen of Hype.
Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity--from launching campaigns to handling interviews, from free PR to the dos and don'ts of visual materials.
More than just a step-by-step guide, this book provides the hands-on advice and intuitive skills that generate results. Filled with ingenious tactics and the collective wisdom of the pros, The Zen of Hype is a must for everyone with a business, talent, event, or product to promote...and sell!

Détails de l'édition

• Éditeur: Citadel Pr
• Date d'édition: 1991
• Langue: anglais
• ISBN 10: 0806512393
• ISBN 13: 9780806512396
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible