Political Communication: The Manship School Guide - Couverture souple

Couverture souple

ISBN 10 : 0807137898 ISBN 13 : 9780807137895

Editeur : Louisiana State University Press, 2011

Synopsis

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication.
This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues.
More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the "Mr. Smith Goes to Washington"--candidate fantasy.
Twenty-seven chapters from a variety of contributors -- including academics, journalists, and political professionals -- provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics.
With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.

A propos du livre

À propos de l?auteur

Robert Mann is the author of ten books on U.S. and Louisiana political history. He was a senior aide to US senators Russell Long and John Breaux and Louisiana governor Kathleen Babineaux Blanco. He served on the faculty of LSU's Manship School of Mass Communication for eighteen years before retiring in 2024. He lives in Baton Rouge.

Détails de l'édition

• Éditeur: Louisiana State University Press
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0807137898
• ISBN 13: 9780807137895
• Reliure: Broché
• Nombre de pages: 304
• Éditeur: Mann Robert, Perlmutter David D.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible