Articles liés à Buyer/Consumer Information Processing

Buyer/Consumer Information Processing - Couverture souple

 
9780807812358: Buyer/Consumer Information Processing
Couverture souple
ISBN 10 : 0807812358 ISBN 13 : 9780807812358
Editeur : The University of North Carolina Press, 1974

Synopsis

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Originally published 1974.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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Éditeur
The University of North Carolina Press
Date d'édition
1974
Langue
anglais
ISBN 10 
0807812358
ISBN 13 
9780807812358
Reliure
Broché
Nombre de pages
434
Éditeur
Hughes G. David, Ray Michael L.
Coordonnées du fabricant
non disponible
Personne responsable
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Pays-Bas