Articles liés à Priceless: The Myth of Fair Value (And How to Take...
Synopsis
Book by Poundstone William
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
Why do text messages cost money while e-mails are free? Why do cereal packets keep getting smaller? Why do so many prices end in 9? In Priceless, bestselling author William Poundstone reveals how we perceive value and how businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for.
Biographie de l'auteur
William Poundstone is the author of more than ten bestselling non-fiction books. He has written for The New York Times, Psychology Today, Esquire, Harpers, The Economist, and Harvard Business Review. He has appeared on the Today Show, The David Letterman Show and hundreds of radio talk-shows throughout the world.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Priceless: The Myth of Fair Value (And How to Take...
Image d'archives
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Edité par
Hill and Wang, 2010
ISBN 10 : 080909469X
ISBN 13 : 9780809094691
Ancien ou d'occasion
Couverture rigide
Vendeur : More Than Words, Waltham, MA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. . No Dust Jacket. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. N° de réf. du vendeur WAL-X-1e-02116
Acheter D'occasion
EUR 1,79
Expédition à EUR 3,58
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Priceless: The Myth of Fair Value
Edité par
Scribe Publications, 2010
ISBN 10 : 080909469X
ISBN 13 : 9780809094691
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Good. Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the same? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate fair prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. Price consultants advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, sale ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates. N° de réf. du vendeur 00106855582
Acheter D'occasion
EUR 5,47
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 4 disponible(s)
Image d'archives
Priceless: The Myth of Fair Value
Edité par
Scribe Publications, 2010
ISBN 10 : 080909469X
ISBN 13 : 9780809094691
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Fair. Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the same? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate fair prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. Price consultants advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, sale ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates. N° de réf. du vendeur CIN080909469XA
Acheter D'occasion
EUR 5,47
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Edité par
Hill and Wang (edition First Edition), 2010
ISBN 10 : 080909469X
ISBN 13 : 9780809094691
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 080909469X-11-1-29
Acheter D'occasion
EUR 6,51
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Edité par
Hill and Wang, 2010
ISBN 10 : 080909469X
ISBN 13 : 9780809094691
Ancien ou d'occasion
Couverture rigide
Vendeur : Cycle Books LA, South el monte, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : acceptable. N° de réf. du vendeur AMTV.080909469X.A
Acheter D'occasion
EUR 3,91
Expédition à EUR 2,68
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Priceless : The Myth of Fair Value
Edité par
Farrar, Straus & Giroux, 2010
ISBN 10 : 080909469X
ISBN 13 : 9780809094691
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 4273364-6
Acheter D'occasion
EUR 6,60
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 3 disponible(s)
Image d'archives
Priceless : The Myth of Fair Value
Edité par
Farrar, Straus & Giroux, 2010
ISBN 10 : 080909469X
ISBN 13 : 9780809094691
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 3960687-75
Acheter D'occasion
EUR 6,60
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Edité par
Hill and Wang, 2010
ISBN 10 : 080909469X
ISBN 13 : 9780809094691
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G080909469XI4N01
Acheter D'occasion
EUR 6,66
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Edité par
Hill and Wang, 2010
ISBN 10 : 080909469X
ISBN 13 : 9780809094691
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G080909469XI3N10
Acheter D'occasion
EUR 6,66
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Edité par
Hill and Wang, 2010
ISBN 10 : 080909469X
ISBN 13 : 9780809094691
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Phoenix, Phoenix, AZ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G080909469XI4N01
Acheter D'occasion
EUR 6,66
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)