Development As Communication: A Perspective on India - Couverture rigide

Narula, Uma; Pearce, W. Barnett

Couverture rigide

ISBN 10 : 0809312239 ISBN 13 : 9780809312238

Editeur : Southern Illinois University Press, 1986

Synopsis

This book applies a systematic communication theory to the 30-plus years of development experience in India.

Never before has development been treated from a communication perspective. This perspective demonstrates that the role of communication in development is not limited to the technology of satellites or to the economics of mass media; it is a way of thinking about the interaction among all agents involved.

The empirical data describe patterns of social realities, actions, and commu­nication networks among planners, con­tact agents, and the masses in two Indian communities. The result is an analytical review of development theories and practice in India.

This study is practical as well as theoretical. The authors show how the theory of the "coordinated management of meaning" applies to large-scale social interactions. They also offer specific recommendations for Indian development planners.

A propos du livre

À propos de l?auteur

Uma Narula is Research Officer at the Indian Institute of Mass Communica­tion.

W. Barnett Pearce chairs the Depart­ment of Communication Studies at the University of Massachusetts.

Détails de l'édition

• Éditeur: Southern Illinois University Press
• Date d'édition: 1986
• Langue: anglais
• ISBN 10: 0809312239
• ISBN 13: 9780809312238
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible