The Rhetoric of Cool: Composition Studies and New Media - Couverture souple

Rice, Jeff

Couverture souple

ISBN 10 : 080932752X ISBN 13 : 9780809327522

Editeur : Southern Illinois University Press, 2007

Synopsis

The Rhetoric of Cool: Composition Studies and New Media offers a historical critique of composition studies' rebirth narrative, using that critique to propose a new rhetoric for new media work. Author Jeff Rice returns to critical moments during the rebirth of composition studies when the discipline chose not to emphasize technology, cultural studies, and visual writing, which are now fundamental to composition studies. Rice redefines these moments in order to invent a new electronic practice.
The Rhetoric of Cool addresses the disciplinary claim that composition studies underwent a rebirth in 1963. At that time, three writers reviewed technology, cultural studies, and visual writing outside composition studies and independently used the word cool to describe each position. Starting from these three positions, Rice focuses on chora, appropriation, commutation, juxtaposition, nonlinearity, and imagery--rhetorical gestures conducive to new media work-- to construct the rhetoric of cool.
An innovative work that approaches computers and writing issues from historical, critical, theoretical, and practical perspectives, The Rhetoric of Cool challenges current understandings of writing and new media and proposes a rhetorical rather than an instrumental response for teaching writing in new media contexts.

A propos du livre

À propos de l'auteur

Jeff Rice is the chair and a professor of writing, rhetoric, and digital studies at the University of Kentucky. He is the author, the editor, or a coeditor of six previous books.

Détails de l'édition

• Éditeur: Southern Illinois University Press
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 080932752X
• ISBN 13: 9780809327522
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible