Questionnaires: Design and Use - Couverture rigide

Berdie, Douglas R.; Anderson, John F.; Niebuhr, Marsha A.

Couverture rigide

ISBN 10 : 0810818841 ISBN 13 : 9780810818842

Editeur : Scarecrow Press, 1992

Synopsis

The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals—an authoritative discussion of issues combining a review of previous writings with the authors 15 years of professional experience with questionnaires. Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic.

Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.

A propos du livre

À propos de l?auteur

Douglas Berdie, Ph.D., is President of Consumer Review Systems, Inc.

John F. Anderson, Ph.D., and Marsha A. Niebuhr are President and Vice President of Anderson, Niebuhr & Associates, Inc., a firm specializing in marketing and survey research. All three authors live in St. Paul, Minnesota.

Détails de l'édition

• Éditeur: Scarecrow Press
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0810818841
• ISBN 13: 9780810818842
• Reliure: Relié
• Nombre de pages: 344
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne