Articles liés à Marketing and Public Relations for Libraries

Marketing and Public Relations for Libraries - Couverture rigide

Kies, Cosette N.

 
9780810819252: Marketing and Public Relations for Libraries

Présentation de l'éditeur

The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/Pr process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

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