Marketing and Public Relations for Libraries - Couverture souple

Kies, Cosette

 
9780810846562: Marketing and Public Relations for Libraries
Couverture souple
ISBN 10 : 081084656X ISBN 13 : 9780810846562
Editeur : Scarecrow Press, 1987

Synopsis

The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/Pr process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Cosette Kies ( D.L.S., Columbia) is Chair and Professor, Dept. of Library Science, Northern Illinois University. As a library practitioner, she has been involved in public relations and marketing at the local, state, and national level. She has published two previous books on the subject: Problems in Library Public Relations (Bowker, 1974) and Projecting a Positive Image Through Public Relations (ALA/AASL, 1979), as well as writing numerous articles and conducting workshops and classes in various aspects of marketing and public relations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scarecrow Press
Date d'édition
1987
Langue
anglais
ISBN 10 
081084656X
ISBN 13 
9780810846562
Reliure
Broché
Nombre de pages
216
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780810819252: Marketing and Public Relations for Libraries

Edition présentée

ISBN 10 :  0810819252 ISBN 13 :  9780810819252
Editeur : Scarecrow Press, 1989
Couverture rigide