Social Networking: The Essence of Innovation - Couverture souple

Liebowitz, Jay

Couverture souple

ISBN 10 : 0810858576 ISBN 13 : 9780810858572

Editeur : Scarecrow Press, 2007

Synopsis

Social network analysis (S.N.A.) is a technique that is used to determine knowledge flows and gaps in mapping social networks for various knowledge types. Social Networking: The Essence of Innovation discusses how social networking and S.N.A. can influence innovation in an organization through the presentation of a broad range of concepts, examples, and case studies. The book's initial chapters deal with developing personal knowledge networks, linking social networking to innovation and strategic intelligence, and exploring synergies among knowledge management, business intelligence, and competitive intelligence. The introduction, an overview of social network analysis, is followed by case studies and an exploration of applications, including knowledge mapping and the analysis of organizations. Software systems devoted to these areas are described, citing results achieved, and a final chapter takes a look at future prospects, making this an essential tool for managers, executives, business analysts, educators, and strategic planners.

A propos du livre

À propos de l?auteur

Dr. Jay Liebowitz is professor of information technology in the Cary Business School at Johns Hopkins University. He is the Program Director of the university's Graduate Certificate in Competitive Intelligence.

Détails de l'édition

• Éditeur: Scarecrow Press
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0810858576
• ISBN 13: 9780810858572
• Reliure: Broché
• Nombre de pages: 136
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible