Marketing and Social Media: A Guide for Libraries, Archives, and Museums - Couverture souple

Koontz, Christie

Couverture souple

ISBN 10 : 081089081X ISBN 13 : 9780810890817

Editeur : Rl, 2014

Synopsis

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign.

A propos du livre

À propos de l'auteur

Christie Koontz is a faculty member at the School of Library and Information Studies at Florida State University. She has taught nonprofit marketing for twenty years, serving on state, national and international association marketing committees Lorri Mon is associate professor at Florida State University’s iSchool. She teaches and conducts research on social media and emerging digital technologies in libraries, nonprofits, education and e-government.

Détails de l'édition

• Éditeur: Rl
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 081089081X
• ISBN 13: 9780810890817
• Reliure: Broché
• Nombre de pages: 310
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible