Vendeur : Lawrence Jones Books, Ashmore, QLD, Australie
Trade Paperback. Etat : Very Good. First Edition. 361pp, tables. Or card covers. Very slight edge wear. The first part of this book deals with forms and strategies of multinational coorporations from Japan/Korea, Europe and the USA, focusing on the analysis of strategic alliances and , in particular, on the transnationalization strategies of Japanese companies in Europe. The second part compares Japanese and East European management and decision making. Fianlly investment and market access strategies in Eastern Europe including East Germany are discussed. Size: 8vo. N° de réf. du vendeur 005522
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