Making the News - Couverture souple

Salzman, Jason

 
9780813340951: Making the News
Couverture souple
ISBN 10 : 0813340950 ISBN 13 : 9780813340951
Editeur : Basic Books, 2003

Synopsis

At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause - and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage - including news Web sites, viral e-mail, and more - this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.

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À propos de l?auteur

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Basic Books
Date d'édition
2003
Langue
anglais
ISBN 10 
0813340950
ISBN 13 
9780813340951
Reliure
Broché
Nombre de pages
303
Coordonnées du fabricant
non disponible
Personne responsable
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Pärnu mnt 139b-14
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