The Campaign Manager: Running and Winning Local Elections - Couverture souple

Shaw, Catherine

Couverture souple

ISBN 10 : 0813348633 ISBN 13 : 9780813348636

Editeur : Westview Press, 2014

Synopsis

Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.

Updates to the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget.

A propos du livre

À propos de l?auteur

Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.

Détails de l'édition

• Éditeur: Westview Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 0813348633
• ISBN 13: 9780813348636
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 440
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible