Making The News: A Guide For Nonprofits And Activists - Couverture souple

Salzman, Jason

Couverture souple

ISBN 10 : 0813368987 ISBN 13 : 9780813368986

Editeur : Basic Books, 1998

Synopsis

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with media-savvy activists and twenty-five professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more. Making the News also contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashy—ideas for all kinds of media events are described.

A propos du livre

À propos de l'auteur

Jason Salzman is president of Cause Communications, which offers media how-to workshops and consulting services to nonprofit organizations, and founder of Rocky Mountain Media Watch. He lives in Denver, CO.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0813368987
• ISBN 13: 9780813368986
• Reliure: Broché
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible