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Description du livre Etat : New. N° de réf. du vendeur 4JSXJ6000I9S
Description du livre hardcover. Etat : New. N° de réf. du vendeur 0813543614-11-26144381
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Description du livre Hardcover. Etat : New. None. Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."Nationally recognized communication coach and four-time Emmy Awardwinning broadcaster Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closetArranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?. N° de réf. du vendeur DADAX0813543614
Description du livre Hardcover. Etat : new. Brand New Copy. N° de réf. du vendeur BBB_new0813543614
Description du livre Etat : New. Brand New. N° de réf. du vendeur 9780813543611
Description du livre Hardcover. Etat : new. New. N° de réf. du vendeur Wizard0813543614
Description du livre Hardcover. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur think0813543614
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Description du livre Hardcover. Etat : new. New. Fast Shipping and good customer service. N° de réf. du vendeur Holz_New_0813543614