Applied Communication Research - Couverture rigide

Buddenbaum, Judith Mitchell

 
9780813820170: Applied Communication Research

Synopsis

This book covers laboratory and field experiments, surveys, content ysis, focus groups, and participant/non-participant observation. Information on ethics and statistics is incorporated throughout the book, making it easier to understand how ethical considerations and statistical ysis relate to specific data collection techniques. To further enhance the usefulness and readability of the text, the authors provide rew questions, key terms, and summaries of the main points at the end of each chapter.

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