Articles liés à Marketing Public Relations: The Hows That Make It Work

Marketing Public Relations: The Hows That Make It Work - Couverture rigide

Henry, Rene A.

 
9780813822082: Marketing Public Relations: The Hows That Make It Work

Synopsis

This text provides a step-by-step methodology for planning and implementing a marketing public-relations programme. It is designed for those who are new to business and those who have been practicing public relations for years. Checklists are included.

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