Articles liés à Marketing Analytics: Essential Tools for Data-Driven...
Synopsis
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.
The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns.
Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Rajkumar Venkatesan is Ronald Trzcinski Professor of Business Administration at Darden Business School, University of Virginia.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 30,87
EUR 6,85 expédition depuis Etats-Unis vers France
Destinations, frais et délaisRésultats de recherche pour Marketing Analytics: Essential Tools for Data-Driven...
Image d'archives
Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business)
Edité par
Darden Business Publishing (edition ), 2021
ISBN 10 : 0813945151
ISBN 13 : 9780813945156
Ancien ou d'occasion
Couverture rigide
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. With dust jacket Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N° de réf. du vendeur 0813945151-8-1-29
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business)
Edité par
Darden Business Publishing, 2021
ISBN 10 : 0813945151
ISBN 13 : 9780813945156
Neuf
Couverture rigide
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur I-9780813945156
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Marketing Analytics: Essential Tools for Data-Driven Decisions (Hardback or Cased Book)
Edité par
University of Virginia Press 1/12/2021, 2021
ISBN 10 : 0813945151
ISBN 13 : 9780813945156
Neuf
Couverture rigide
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback or Cased Book. Etat : New. Marketing Analytics: Essential Tools for Data-Driven Decisions 1.6. Book. N° de réf. du vendeur BBS-9780813945156
Quantité disponible : 5 disponible(s)
Image d'archives
Marketing Analytics
Edité par
MP-VIR Uni of Virginia, 2021
ISBN 10 : 0813945151
ISBN 13 : 9780813945156
Neuf
Couverture rigide
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur IB-9780813945156
Quantité disponible : 13 disponible(s)
Image fournie par le vendeur
Marketing Analytics
Edité par
University of Virginia Press, US, 2021
ISBN 10 : 0813945151
ISBN 13 : 9780813945156
Neuf
Couverture rigide
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts. N° de réf. du vendeur LU-9780813945156
Quantité disponible : 7 disponible(s)
Image fournie par le vendeur
Marketing Analytics : Essential Tools for Data-Driven Decisions
Edité par
Darden Business Publishing, 2021
ISBN 10 : 0813945151
ISBN 13 : 9780813945156
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 42249862
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Marketing Analytics : Essential Tools for Data-Driven Decisions
Edité par
Darden Business Publishing, 2021
ISBN 10 : 0813945151
ISBN 13 : 9780813945156
Neuf
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 42249862-n
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Marketing Analytics
Edité par
University of Virginia Press, US, 2021
ISBN 10 : 0813945151
ISBN 13 : 9780813945156
Neuf
Couverture rigide
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts. N° de réf. du vendeur LU-9780813945156
Quantité disponible : 7 disponible(s)
Image fournie par le vendeur
Marketing Analytics
Edité par
University of Virginia Press, 2021
ISBN 10 : 0813945151
ISBN 13 : 9780813945156
Ancien ou d'occasion
Couverture rigide
Vendeur : The Book Junction, Shippensburg, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : VG to VG-. Etat de la jaquette : VG to VG-. DJ: Some rubbing & edgewear; bumped corner; some creases at edges/corners. Book: Some rubbing & edgewear; small corner bump; smudges on boards; inside overall clean & tight. 294 pages. N° de réf. du vendeur 45040
Quantité disponible : 1 disponible(s)
Image d'archives
Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
Edité par
University of Virginia Press, 2021
ISBN 10 : 0813945151
ISBN 13 : 9780813945156
Neuf
Couverture rigide
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. 2021. Hardcover. . . . . . N° de réf. du vendeur V9780813945156
Quantité disponible : 1 disponible(s)