Articles liés à Marketing Identities: The Invention of Jewish Ethnicity...

Marketing Identities: The Invention of Jewish Ethnicity in Ost und West - Couverture souple

Brenner, David A.

 
9780814345191: Marketing Identities: The Invention of Jewish Ethnicity in Ost und West
Couverture souple
ISBN 10 : 0814345190 ISBN 13 : 9780814345191
Editeur : Wayne State University Press, 2018

Synopsis

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.

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À propos de l'auteur

David Brenner was assistant professor of Modern and Classical Language Studies at Kent State University, Ohio.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wayne State University Press
Date d'édition
2018
Langue
anglais
ISBN 10 
0814345190
ISBN 13 
9780814345191
Reliure
Broché
Nombre de pages
248
Coordonnées du fabricant
non disponible
Personne responsable
Parlux SpA
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