How to Develop and Manage Successful Distributor Channels in World Markets - Couverture rigide

Fath, William C

 
9780814403068: How to Develop and Manage Successful Distributor Channels in World Markets
Couverture rigide
ISBN 10 : 0814403069 ISBN 13 : 9780814403068
Editeur : Amacom, 1995

Synopsis

A good independent distributor is a valuable asset, positively affecting cash-flow by granting access to world markets that would otherwise be off-limits. This guide shows how to select and manage a distributor, and tap into world markets. This guide help businesses and organizations globally expand their sale channels by showing how to: identify world markets and the distributors serving them; evaluate channel profitability; interview distributors and select the right one; develop a marketing strategy to fit their own particular business; gain and maintain the loyalty of selected distributors. The book covers every aspect of managing the distributor relationship, including payment, pricing, discounts and legal ramifications. It also aids readers in improving their market planning process, and explains how to implement multi-level marketing strategies.

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Éditeur
Amacom
Date d'édition
1995
Langue
anglais
ISBN 10 
0814403069
ISBN 13 
9780814403068
Reliure
Relié
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible